Upon first glance frozen food may not be as nice and shiny as fresh produce, but it’s actually one of the simplest ways to introduce sustainability to your household.

When it comes to choosing between fresh and frozen food, many people believe that fresh is always best. However, recent studies and trends in the food industry are challenging this notion. Frozen food, particularly when sourced through the Farm-to-Freezer movement, surpasses fresh produce in terms of quality, convenience, and sustainability. As we approach spring, let’s delve into the facts and discover why frozen food is the future of healthy eating.

Come along with us as we delve into 4 Shocking Produce Facts That You May Not Know.

1. Flash Frozen Food is Fresher Than Fresh Food- No Really.


It’s simple, if your food was nutritious before you froze it it will be nutritious after.

Contrary to popular belief, frozen food can actually be superior to fresh produce in terms of quality and nutrition. Studies have shown that frozen fruits and vegetables can retain more nutrients than their fresh counterparts, as they are often frozen immediately after harvest, locking in essential vitamins and minerals. On the other hand, fresh produce rapidly loses nutrients during transportation and storage, especially if it has been sitting on store shelves for an extended period. Then when it does make it to our fridge it sits a ticking time bomb for food waste and bacteria.

Did you know: The process of freezing food at its peak ripeness helps preserve its nutritional value. For example, spinach loses more than half of its folate content after just eight days, while frozen spinach retains nearly all of its folate. Similarly, frozen peas can contain more vitamin C than fresh peas that have been stored for several

2. Fresh Food Is At The Forefront of Food Waste Crisis


Let’s Be Honest About Food Waste.

According to the nonprofit organization Feeding America, Americans waste more than $408 billion each year on food and up to 30% to 40% of the food they bring from the store. And where does it end up? In landfills. Fresh food that goes bad quickly is the single biggest contributing factor to this epidemic. However, with frozen produce, there’s no need to worry about spoilage or waste. They can be stored in the freezer for an extended period, allowing you to use them whenever you need them.

Additionally, frozen food is often pre-cut and pre-portioned, saving you time and effort in the kitchen, encouraging you to actually use food you spent your hard earned dollars on and cook at home more. With Farm-to-Freezer, we provide  a variety of farm-fresh ingredients at your fingertips, ready to be incorporated into your favorite recipes at a moment’s notice.

3. Freezing is Nature’s Natural Preserver.


The Concept of Freezing isn’t new! But, something your Grandma used to do.


Earlier this month we talked about what makes us different. Well, this is a big part of it! As a society, have been led to believe that frozen food is something that only recently came to us in the last mid-century. But that’s not true, freezing is nature’s way of natural preservation and humans have been freezing food for millennia. In the past, (and even now!) freezing was the most optimal way to ensure that families had access to food that was out of season or only available at each harvest. Freezing ensured that any selection of food could be enjoyed fresh all year round. Before grocery stores or major food corporations were popularized, many families stored their food from local farms in a freezer for the whole year, only to be pulled out when needed. At Heartland, we’ve optimized this traditional method by bringing you the best of both worlds.

4. Frozen Food is The Future of Sustainability.

The facts don’t lie.

Frozen food is also more sustainable than fresh produce, especially when sourced through regional farms and delivered through the Farm-to-Freezer movement. By freezing produce at its peak freshness, we can offer you pristine quality but reduce food waste and minimize the environmental impact of transportation and storage. Fresh food on the other hand, uses much more water and transportation. Additionally, supporting ethical practice farms helps promote sustainable agriculture practices and preserves biodiversity. With frozen food, you can enjoy the benefits of fresh produce year round without the carbon footprint associated with long-distance transportation.

Let’s Be Nicer to The Planet Together:

According to the Food and Agriculture Organization of the United Nations (FAO), around one-third of all food produced globally is lost or wasted. By freezing food, we can extend its shelf life and reduce the amount of food that goes to waste. Additionally, frozen food requires less packaging than fresh produce, further reducing its environmental impact.

Join the Frozen Food Revolution:

When you are asked to describe frozen food the first thing you may think of is cardboard or dull, freezer-burned TV dinners, we aim to change that! There’s no doubt it’s that one of the things that makes us special that those others can’t compete with is our Frozen Food Magic. To us, Sustainability isn’t just a buzzword, it is one of the key values of Heartland Farms and crux the Farm-to-Freezer Movement.

As we look towards the future of more sustainably, more convenience, and more accessible healthy eating, it’s clear that frozen food is leading the way. With superior marks in quality, and sustainability, frozen food is not just a viable alternative to fresh produce – it’s the future of food. By embracing frozen food sourced through the Farm-to-Freezer movement, you can enjoy delicious, nutritious meals while supporting agriculture and reducing food waste.

And by choosing frozen food sourced through the Farm-to-Freezer movement, you can enjoy the best of both worlds – delicious, nutritious meals that are good for you and the planet. So, this spring, why not give frozen food a try and experience the future of healthy eating for yourself?

New to Farm-to-Freezer or have a friend that may benefit? 

Trying our service is easier than ever with our carefully curated gourmet trial box. Try it for yourself for one week and taste the difference. Save 5 Hours, With 5 Meals. CLICK HERE. Don’t forget to join our Facebook Foodie group for Recipes, Tips and More!

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